Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

COVID-19 lessons can improve health, legal systems

Client interfaces in law and medicine are as moribund as they were a century ago. It’s time to use technology to better advantage

COVID-19 lessons can improve health, legal systemsIn the time of the 1918-19 Spanish flu, the world was very different. Of course, there was no Internet, TV or social media. In fact, there wasn’t even any radio until a few years later. All the news was provided by the newspaper and almost all long-distance transportation was by rail or ship. We’ve come…

BaseLynx keeps all your devices charged

This robust, elegant gadget charges various devices while keeping them organized

BaseLynx keeps all your devices chargedAs your device arsenal or gadget collection grows, so do your charging needs. But there are elegant solutions, like the BaseLynx Modular Charging System from Scosche. I found the real beauty of BaseLynx is in its minimalist design around four charging modules, three of which can operate independently or be powered individually. Hinged together, they…

Why your bad cell signal isn’t necessarily the carrier’s fault

If you find yourself cursing your cellular provider for the lack of cell signal, remember that it just might be the fault of your car or building’s construction materials or even that leafy tree to your right

Why your bad cell signal isn’t necessarily the carrier’s faultPicture this: You’re driving home from work, just about to finish up a phone meeting through your car’s Bluetooth, when suddenly your call drops – you’re once again in that dreaded dead spot in the middle of the city where important conversations go to die. The default culprit you’re most likely to blame in this…

Six ways to improve video conferencing interactions

The good news is that video conferencing, while not perfect, isn’t a bad substitute to face-to-face meetings. However, it has caveats

Six ways to improve video conferencing interactionsHuman beings are surprisingly good at drawing inferences from the behaviour of others, even based on cursory observations. MIT’s Sandy Pentland credits the power of “thin-slicing” to “honest signals” – the idea that, over millennia of social evolution, we have developed ways to effectively co-ordinate with other human beings through facial expressions, verbal cues, gestures…

New Netflix parental controls a cure for kids’ prying eyes

Netflix Parental controls provide timely solutions for families at home on lockdown: PIN protocol, maturity ratings, activity logs and more

New Netflix parental controls a cure for kids’ prying eyesThere’s plenty of Netflix binging going on with many people at home on lockdown. Folks perhaps have a guilt-free opportunity to finally binge on Ozark or that most-talked-about, love-it-or-hate-it new series Tiger King. But for parents, the lockdown creates issues around managing TV time. While Mom and Dad are working from home, the kids could…

Facebook groups keep us connected during pandemic

Facebook groups are a great way to stay connected, interact with each other and offer support wherever needed

Facebook groups keep us connected during pandemicWe’re in unprecedented times. We need connection now more than ever, but we also need to stay two metres back. And as more and more information about the COVID-19 pandemic is released, it seems like this might be the way we have to do things for a while. But how do we stay connected to…

Four questions to ask before you hire a web team

Make sure your vision for a website meshes with your designer's. Otherwise, it could be expensive, frustrating, and devastating to your small business

Four questions to ask before you hire a web teamEvery business today needs a website but finding the right team to help build it isn't easy. There is no HomeStars for companies that design and build websites in Canada. We have many clients who've had terrible experiences with website building. Either the strategy for the site doesn’t align with the results, the content doesn’t match…

Unverified IDs leave online safety training in doubt

Until regulators more loudly express their expectations for online identity verification, the integrity of risk mitigating training will be in doubt

Unverified IDs leave online safety training in doubtEditor’s note: Online health and safety training is a booming industry, but how can employers and the public be assured that workers are completing course requirements? In the third in a series, Troy Media looks at gaps in regulation that throw the integrity of online learning into doubt. Online safety training for workers is here…

The ecological upside to job automation

How future changes in the structure of business and the nature of work could impact the environment

The ecological upside to job automationReplacing humans with robots clearly has a dystopian flavour. But could the successive waves of artificial intelligence (AI) and other exponentially developing technologies displacing jobs, ranging from banker to construction worker, have potential positives for the environment? According to a 2016 McKinsey automation study, about a third of most job activities, affecting 49 per cent…

How to put Canadian health-care innovation into practice

It’s no easy feat in the often-intractable and rigid Canadian health system, but the payoff can be immense for patients and care providers

How to put Canadian health-care innovation into practiceBy Clare Liddy and Erin Keely University of Ottawa It all started when the two of us sat down over a cup of coffee. As a family physician and endocrinologist, we stand on opposite sides of a large chasm called patient wait times, and we both started seeing more and more of our patients swallowed…

iRobot dynamic duo vacuums and jet mops work in tandem

Review: The iRobot Roomba s9+ vacuum and the Braava jet m6 mop work in tandem so you can relax

iRobot dynamic duo vacuums and jet mops work in tandemLike most people, we're not crazy about household chores. So last year around this time we were ecstatic to discover the robot vacuum we were looking for. And now iRobot has stepped up two notches by delivering a more powerful and smarter dynamic duo: the iRobot Roomba s9+ vacuum and the Braava jet m6 mop.…

Fitbit Inspire HR tracker is a inspired choice

The latest offering from Fitbit is big on features, small on size and price

Fitbit Inspire HR tracker is a inspired choiceIf you’re in the market for a low-cost, full-featured fitness tracker but don’t want the bulk of many models or the complexities of a smartwatch, the Fitbit Inspire HR might be for you. It’s hard to miss the family resemblance of the most recent addition to the Fitbit family. It’s slimmer but modelled after the…

Square eases card payment challenges for small business

Square eases card payment challenges for small businessKarisa Marra is a business expert at Square. She works with businesses of all sizes and types across Canada: from coffee shops to landscapers to restaurants. In her role, Karisa partners with business owners to help them overcome their challenges in running and growing their business. What is Square and what does it do? Marra:…
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