Consumer trust in agriculture is waning
Organized, well-funded groups condemning farming practices on social media are winning the consumer trust battle
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Author: Sylvain Charlebois
Gene edited foods could be our next risk communication fiasco
Gene-edited crops can help produce safe and affordable food and energy. But proponents need to make a legitimate case to consumers
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Can Starbucks save the planet?
Starbucks is going dairy free, among other measures, to cut its carbon footprint in half by 2030. It’s a bold move and accountability will be key
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Feds’ Buy Canadian food campaign could be a disaster
The feds want to spend $25 million to get you to buy Canadian. This is a great idea that could easily turn into a marketing disaster
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Tim Hortons’ identity crisis
A poorly-chosen menu and questionable marketing led to a leadership shakeup. Innovation through trial speeds up change. But successive failures cast doubt
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