Strategies to put your Google Ads credit to good use
Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy…
Food service industry needs a post-pandemic boost
It’s time to get creative about putting our economy back to work, like giving consumers incentives to go out and spend money…
Could 2020 still be your best year ever?
Some industries have seen a spike in sales because they seemed to be in the right place at the right time. Others need a new plan…
Step away from the clichés
Falling back on clichés to communicate makes us come across as superficial…
Developing countries face hard economic choices
Helping developing countries as they navigate post-lockdown choices would be an astute global business recovery plan…
The Pygmalion factor: Ensuring your employees’ success
A leader's expectations of his employees is a key factor in how well people perform at work…
Busting the myth of anti-oil-and-gas First Nations
Most B.C. and Alberta First Nations favour oil and natural gas development. So why do we let activists claim otherwise?…
Loss of international students a blow to Canadian schools
Foreign students spent about $23.6 billion in Canada last year and much of that income will be lost as a result of COVID-19…
CRTC lacks perspective on vital telecom industry
When making daunting decisions, having people who have experience in industries under discussion is invaluable…
The grief of business ownership after Covid-19
With the loss of traditional connections and communities, businesses face a cycle of grief. How do you let go and move on?…