How to create content that drives sales and success

Follow these steps to be sure you're creating content that resonates with your audience, and reflects your brand values and personality

How to create content that drives sales and successYour brand content is the emotional connection that converts a consumer into a customer. With more than 80 per cent of consumers researching – and shopping – online (Retailing Today, 2014), thinking strategically about how your content positions and reflects your brand personality is key. What is content? Content is the the new advertising. In the heady…

Strategies to put your Google Ads credit to good use

Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

Strategies to put your Google Ads credit to good useGoogle announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…

Could 2020 still be your best year ever?

Some industries have seen a spike in sales because they seemed to be in the right place at the right time. Others need a new plan

Could 2020 still be your best year ever?At the beginning of each year, I challenge my clients and readers to name the upcoming year. I get a huge response with people naming their year and sharing what they would like to manifest and work on. This year, for example, was named variously the year of vision, clarity, wealth, systems, growth and change.…

The grief of business ownership after Covid-19

With the loss of traditional connections and communities, businesses face a cycle of grief. How do you let go and move on?

The grief of business ownership after Covid-19There has been global grief recently as a result of COVID-19. Many businesses have lost their identity in the process. Uncertain how to let go of what once was, scared to move forward for fear of throwing out a previously viable vision, leaders are challenged to find their space within this new era of business.…

Is now the right time to exit your business?

There are unmistakable signs that it is the right time to move on, with more than a few steps to get the transition right

Is now the right time to exit your business?It’s one of the most important decisions you will make. And one of the most difficult. Is it time for you to exit stage left and say goodbye to your business? There are a few unmistakable signs that it is indeed the right time – for you and the business – to move on. You A…

How to improve your website searchability in three steps

Know your target audience, do your keyword research, use all of this research on your website

How to improve your website searchability in three stepsI’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…

Better outcomes require careful planning

If your staff don’t have clarity about what’s expected, they will imagine what you’re looking for. That may not turn out well

Better outcomes require careful planningA professional came from the big city to a small town to build a cabin so he could escape the hustle and bustle of life, and set down roots where he could revive his spirits. His plan was to build a tiny house from the ground up. He asked around for help building his dream…

Want business success? Follow the path of others

If we fail to implement best practices, the results are going to be predictably unhappy

Want business success? Follow the path of othersThere’s a certain adrenaline rush you get when you go over the handlebars of your bike and are flying through the air, as I did recently. That thrill (and pain) is hard to replicate except maybe by riding bulls or broncos at a rodeo. The result, however, is certainty predictable: you’re going to hit the…

Hashtag research tips to get your best reach

Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag

Hashtag research tips to get your best reachHashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…

Six crucial behaviours of collaborative leadership

The new leadership is a blend of personal and interpersonal skills that form the basis of your ability to impact, influence and inspire others

Six crucial behaviours of collaborative leadershipMost executives agree that collaboration is more important than ever in today's turbulent business environment. A company's very survival may depend on how well it can combine the potential of its people and the quality of the information they possess with their ability – and willingness – to share that knowledge throughout the organization. Deloitte’s Future of Work research…

Business success is not solely about your mindset

Mindset is crucial to achieving goals. However, it isn’t the only thing that makes you successful. Uncover the habits you need to succeed

Business success is not solely about your mindsetSuccess is a mindset. If you believe you’re successful and you put your mind to what you want to accomplish, you will be ‘successful.’ This is one of those statements that’s true and not true at the same time. Quite a paradox for business owners. I recently spoke at the Universal Womens Network Success Summit.…

Appreciate what you have right now, because it is going to get worse

Change is the only certainty for businesses and their employees. Preparing for that change may be a matter of survival

Appreciate what you have right now, because it is going to get worseI recently heard a wise man say, “What makes life precious is that it ends.” It got me thinking about some of the things in my life that have ended that I could have appreciated more. For 28 years I ran my retail business. There were people and features about that business that, in hindsight,…

Advertising online? Three steps you must take

Be very clear on what you’re selling, target audiences to match your products and use separate landing pages for everything

Advertising online? Three steps you must takeOnline advertising continues to rise globally. It’s where the money is being spent. Online advertising has saved some businesses during COVID-19. Some were already using online platforms to promote their services or products, and some started Day 1 of COVID-19. Either way, they’re using the new way of advertising to stay in business. And now everyone…

Why the stock markets will crash

We have yet to see the damage done to corporate balance sheets. And many consumers will constrain their spending

Why the stock markets will crashOur puppy Winnie died last week. If I was a betting man, I would have said Winnie would have lived to the ripe old age of 12 years old, which is the average life expectancy for a bichon frise. That, however, didn’t come to pass. Winnie was mischievous and playful, and in the end that…

Create custom images for your online platform

Online marketing is very visual. The graphics and text are what catch your customer’s eye. Here are three tips to get started

Create custom images for your online platformI’m sure it’s happened to you: a great image passes by your screen and you stop scrolling. Boom – you find something you didn’t even know you needed. Online marketing is very visual. The graphics and text are what catch your customer’s eye and make them stop scrolling. I create a lot of images and…
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