How to master business cash flow

These simple steps will help you avoid poor cash flow management - the downfall of many profitable businesses

How to master business cash flowYour hard work, great ideas, solid customer base, and popular products or services are nothing if you can’t effectively manage your cash flow. It’s one of the biggest challenges for any entrepreneur. “Even a profitable, fast-growing company can face a serious cash flow crunch while waiting for money to come in,” writes the Business Development…

Canada must regain its competitiveness 

We need tax reforms and other initiatives that will help spur entrepreneurial spirit and encourage investment

Canada must regain its competitiveness Canada is gradually losing its competitiveness – but it can be regained. According to the International Institute for Management Development (IMD), a graduate business school and research centre, we’re down three spots from 2018 to 13th. Canada is now ranked below the United States and Switzerland, as well as other energy-dominated nations such as Norway,…

Twitter can help you reach a broader market

These basics will help you get accustomed to the #hashtag world and its exponential reach

Twitter can help you reach a broader marketIn the midst of the COVID-19 pandemic, it’s important to understand online platforms even more. By understanding the big four (Linkedin, Twitter, Facebook and Instagram), you can decide which platform you want to dominate. A couple of weeks ago we talked about Linkedin and how it applies to online business. Today, we’re switching gears a…

Frozen by indecision? You need a plan

In these times of COVID-19 crisis, businesses face unusual and dire choices. You need a 90-day plan to cope with the stress

Frozen by indecision? You need a planI was stopped on a small goat trail near the peak of Mount Fitzwilliam, frozen by indecision. It was the summer of 1996 and I was following my buddy Terry Brock on a expedition in B.C.’s Mount Robson Provincial Park. I couldn’t go forward and I knew I couldn’t go backward. I was scared and…

The macro consequences of the coronavirus

What reasonable assumptions can we make about how governments, individuals, businesses, and markets will behave over the next 6-18 months in response to the COVID-19 Coronavirus outbreak

The macro consequences of the coronavirusAs the COVID-19 pandemic spreads around the world, there is a growing understanding that the economic and social ramifications could last far longer than the disease itself. In previous articles I discussed the need to plan for a range of scenarios and factors to consider in any such scenario exploration. In this article, I focus…

Four questions to ask before you hire a web team

Make sure your vision for a website meshes with your designer's. Otherwise, it could be expensive, frustrating, and devastating to your small business

Four questions to ask before you hire a web teamEvery business today needs a website but finding the right team to help build it isn't easy. There is no HomeStars for companies that design and build websites in Canada. We have many clients who've had terrible experiences with website building. Either the strategy for the site doesn’t align with the results, the content doesn’t match…

Fear, panic and leadership in business

Identify the fear, consider its possible outcomes and their impact on your business, then develop a plan to tackle each outcome

Fear, panic and leadership in businessLike most people, I’ve been really scared a few times in my life. You know the feeling – the adrenaline rush that hits when you believe you’re about to lose something. It increases your heart rate, tightens your muscles, shortens your breath, and narrows your focus on the moment and your surroundings. If you think…

Don’t let self-isolation destroy your business

How to stay connected to your audience through your online platforms during the COVID-19 crisis

Don’t let self-isolation destroy your businessThe COVID-19 pandemic is wreaking havoc on business owners across Canada. From major retailers to small mom-and-pop operations, business owners everywhere are shutting down for anywhere from 14 to 30 days to indefinitely. This needs to be an opportunity for you to show your audience how much you care. Whatever industry you’re in, whatever the…

Four things to understand about the power of marketing

Are you giving marketing the respect it deserves?

Four things to understand about the power of marketingOne of the biggest mistakes new entrepreneurs make is to underestimate the power and importance of marketing. Right from the earliest days of a startup, marketing deserves a seat with the big boys: finance, human resources, operations, product development and sales. It shouldn't be an afterthought. And it’s not fluff. “Marketing is a core part of…

Recession-proof businesses that survive and thrive

Cuts in staff are often followed by a reduction in service, followed by a loss of more customers. It's a losing cycle

Recession-proof businesses that survive and thriveIn 1988, I approached successful land developer Louis Matte to see if he would be interested in investing in a medical supply business. He told me he wanted to start a religious book store, but we could combine them and he would invest if there was an opportunity to add a business that was recession…

Linkedin is all business all the time

What online platform should you be active on and where are your prospective clients hanging out?

Linkedin is all business all the timeTroy Media is pleased to introduce a biweekly column by Donita Fowler, an online marketer who supports entrepreneurs in their quest to be the boss of their online platforms. We’ll post her column on Fridays. It’s hard for some of us to remember a time where we didn’t have a ‘pocket computer’ with us everywhere…

Six proven strategies to boost productivity and profits

Increased productivity leads to a stronger competitive position, higher profits and better quality

Six proven strategies to boost productivity and profitsPaying attention to productivity leads to better profits in one-third of the Canadian small and medium-sized companies that measure their overall productivity index. Seems like a slam-dunk, doesn’t it? But a 2016 survey of more than 1,500 Canadian entrepreneurs by the Business Development Bank of Canada (BDC) showed that less than half of Canada’s small and…

The solution to management burnout

Are you a manager who feels trapped, underappreciated, struggling with no sense of ownership or purpose? You’re not alone but there are solutions

The solution to management burnoutHow often have you seen management who look like they would prefer to be anywhere else but at their desk? Lately I’ve been working with a couple of managers of different organizations who are exactly in this position. They lack energy, having worked to exhaustion for the company. They’re starting to be short with their…

The 10 qualities of a winning business plan

You may be qualified to run your business, but that doesn’t mean you’re qualified and ready to write your own business plan

The 10 qualities of a winning business planYou may be qualified and ready to run your business. But that doesn’t mean you’re qualified and ready to write your own business plan. Whether you’re testing the waters on your business idea, looking for funding, or attracting equity investors, the quality of your business plan – and the soundness of your financials – is…
1 2 3 19