A unified market with the U.S. could deliver opportunity, stability and security that Canada can’t achieve alone
With the Canadian middle class shrinking, trade tensions rising, and young Canadians eyeing the exits, Kevin O’Leary’s call for a European-style economic union between Canada and the U.S. might be the bold move Canada needs.
Late last December, the Canadian businessman affectionately known as Mr. Wonderful, reignited a long-simmering debate over “continentalism,” the idea that Canada and the United States should pursue deeper economic, political and social integration—perhaps even a full union.
Unluckily for O’Leary, his pitch landed with the grace of a lead balloon. Incoming president Donald Trump promptly declared that Canada should just become the 51st state. So much for subtle diplomacy.
Trump’s blunt response deflated any serious talk of continentalism—and the idea was soon buried under growing political friction between Ottawa and Washington.
Continentalism has a long and surprisingly respectable pedigree in Canada. After Confederation in 1867, British-born Canadian intellectual Goldwin Smith—then one of the country’s most prominent thinkers—emerged as a champion of North American integration. His 1891 book Canada and the Canadian Question laid out a detailed case for union with the U.S. Opposing camps favoured clinging to the British Empire or forging total Canadian independence, neither of which answered the structural weaknesses of a relatively small, export-dependent economy trying to compete on a global scale.
Today, the rationale for a Can-Am union is arguably stronger than ever. A truly unified North American market—underpinned by shared rules, a common currency and harmonized supply chains—would reduce transaction costs, attract capital and boost investor confidence. Regulatory coherence would also drive trade and secure access to critical materials without relying on unstable suppliers or hostile regimes.
Beyond the economics, labour mobility could ease shortages, fill demographic gaps and open new doors for ambitious workers. For many young Canadians, continental freedom of movement might not just be appealing—it may be essential. The ability to live and work seamlessly across a vast, integrated market could create a new generation of mobile, prosperous professionals less bound by national economic stagnation.
Critics often frame continentalism as capitulation. But in truth, it would require careful negotiation, robust constitutional safeguards and strong protections for Canadian identity. It’s not about assimilation—it’s about adaptation in a changing world. If the European Union can coordinate 27 nations with different languages, histories and political systems, surely two long-time allies sharing a common border and a common language can devise an arrangement that respects sovereignty while fostering opportunity.
Together, Canada and the U.S. represent nearly 389 million people across 19.8 million square kilometres, producing close to $32 trillion in GDP. That’s not a bad bloc to belong to.
A continental order would also strengthen the geopolitical clout and security of both nations. A unified democratic bloc based on free enterprise could rival China, Russia and other authoritarian players. With a southern border wall already up, North American security could be reinforced with joint enforcement against illegal migration and drug smuggling. Shared intelligence and military coordination would enhance defence in a volatile multipolar world. This kind of integration could also counter rising cyber threats, energy insecurity and supply chain instability that neither country can fully address alone.
An EU-style North American council or commission could allow for cooperative decision-making without erasing national sovereignty. Unlike outright federation, this approach would preserve Canada’s independent institutions while offering a forum for joint policy development, dispute resolution and regional economic planning. If Germany, France, Italy, Spain and Portugal can make it work—despite centuries of war and deep cultural divisions—surely we can too.
Of course, resistance is alive and well.
Powerful interest groups recoil at anything that threatens their turf. Big Labour warns of wage erosion in a common job market. Canadian politicians fear cultural absorption. American lawmakers don’t like sharing the steering wheel. Even among the public, knee-jerk nationalism often drowns out sober economic analysis.
Still, reality is making continentalism harder to ignore. Ambitious Canadians trapped in a declining middle class are looking for exits—and for some, continental mobility may be the only way out. Many are already voting with their feet. In 2024 alone, roughly 106,000 Canadians left the country, one of the biggest outbound waves in recent memory.
Despite Ottawa’s steady stream of anti-American messaging, the U.S. remains destination No. 1. More than a million Canadians now call it home. And that number is likely to grow as Canadian living costs rise and public services strain under demographic and fiscal pressure.
As Harold Wilson once said: “He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.”
Continentalism may not be the only answer—but refusing to even ask the question is a luxury we can no longer afford.
William Brooks is a senior fellow at the Frontier Centre for Public Policy. He writes on cultural identity, democracy and Canadian institutions.
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